Caterina Monda in conversation with Marco Sammicheli, Superintendent of the Museum of Italian Design and International Relations Chief Officer of Triennale Milano. Sammicheli recalls his education at the University of Siena and at the Bahuhaus University of Weimar and talks about his mission in the world of design, that is to use his communication skills to tell the great design story. He recalls how the city of New York, with an exhibition at MOMA in 1972, played a crucial role in the affirmation of the myth of Italian design in the world. In particular, the city of Milan, with the Triennale and the Design Museum, has contributed to the affirmation of great Italian female designers – such as Gaia Aulenti, Nanda Vigo, Cini Boeri – and to the valorization of the artisan and everyday dimension of Italian design. Finally, Sammicheli presents the 23rd edition of the Triennale, entitled Unknown Unknown. An Introduction to Mysteries: the challenge launched to the international community is to understand how design can contribute to illuminate great contemporary issues, first of all the threat of climate change. He believes that design can teach us to redesign not only our products, but also our behaviors and lifestyles, suggesting new directions towards sustainability.